Double Trouble: Consumer Awareness of Look-Alike Names is Critical for Drug Safety
Coming up with a name for a new medicine isn’t as easy as you think. Drug companies look for names that scream ‘take me’ to fix what ails you. The name also needs to stick in your doctor’s mind so it is easy to remember.
Learn MoreMix-Ups Between Five Different Inhalers that All Include “Ellipta” as Part of Their Brand Names
The name of a unique inhaler device included in five different brand name medicines has led to multiple mix-ups, not only by consumers but by doctors, pharmacists, and nurses as well. In 2013, the global drug company, GlaxoSmithKline, introduced Ellipta, a new type of inhaler device. It is circular in shape, about the size of a hockey puck, and can combine several different medicines together. The company has packaged combinations of one, two, or three of the medicines listed below using this unique inhaler device:
Learn MoreWho Should Report an Error?
Learn who should report a medication error.
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